Hitting targets through better teams!

Achieving Your Goals in Estate Agency: A Simplified Approach

The ability to hit our targets is a fascinating topic, especially in the realm of sales, and even more so when it involves the sale of someone’s most valuable asset—their home. Throughout my years in estate agency, I’ve consistently been able to secure prices well above what other agents had in mind, often creating precedents in specific areas or roads.

In my experience, success boils down to focus, determination, and hard work. In the world of agency, there are no specific qualifications required, meaning anyone with a pulse can join the club. Consequently, clients must ensure they choose a competent agent to represent them, as they don’t want to end up with a subpar one.

Agents who achieve the best results tend to keep things very simple. When considering which agent to instruct, there are several benchmarks to consider. Does the agency have a prominent High Street presence? Do they have a dedicated team to handle client interactions and promotions? What is their marketing process like, and how will it maximise the property’s selling potential?

While there are many variables to consider, I often found that clients were primarily interested in the price and fee during property appraisals. However, this narrow focus can ultimately cost clients thousands of pounds.

The best estate agents are those with clear goals and are part of focused, driven teams committed to securing the best possible price for their clients. The success or failure of teams in towns and cities ultimately comes down to the individuals within them.

When an agent works alone, their primary goal may be to list as many properties as possible and let the internet do the selling. However, when part of a team, the focus is on effective advertising, maximum exposure, and proactive engagement with potential buyers.

In my area, we are passionate about selling property and providing top-notch service to our customers and clients. While we may not always get everything right, consistent effort and focus on the right things ultimately lead to better results.

In summary:

• Before choosing an agent, visit their offices and speak to the team who will be showcasing your home.

• Ask yourself if the team is driven and focused with clear goals to secure the best price for your home.

• When considering marketable figures, seek evidence of similar properties sold in your area.

• Ensure there is a dedicated negotiator working to secure the best possible price for your home.

• Look for recent success stories, customer testimonials, and qualified buyers.

• Verify the agent’s marketing process to drive activity to the widest possible audience.

While many homeowners overlook these steps, they are crucial for ensuring a successful sale. Ultimately, choosing the right agent and team can make all the difference in attracting the right buyer at the right price and seeing the sale through to completion—making it one of the most important decisions you’ll ever make!